7 Tools to Use for Keyword Research - Michael McVinney
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7 Tools to Use for Keyword Research

This post originally appeared on tBL member Joshua Lyon’s blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.

It’s very challenging to implement search engine optimization (SEO) into your marketing strategy without using an SEO keyword research tool. Because SEO is such a popular marketing tactic, many great tools have been created to help website owners. This blog post will go through the details of seven different SEO keyword research tools to help you decide which is the best for you.

It’s well-known that Google offers many high-quality and free tools for website owners. The Google Keyword Planner is great when you are focusing on Google’s search results only. The tool does not offer an analysis for other search engines like Bing or Yahoo, which could be a setback if you are practicing SEO to rank on all search engines. It also includes an estimate of how much it would cost to run an advertisement on those keywords with Google Adwords. If Google is the primary search engine you are trying to rank on, this is a reliable option that’s perfect for beginners. It’s also completely free, which is a definite plus!

  SEMRushSEMRush Keyword Research Tool is another very common keyword research tool. Rather than providing a free trial, they give users the opportunity to do a keyword analysis on up to 10 keyword phrases. Their least expensive subscription is $99.95 when billed monthly. This tool does offer some good features like backlink tracking and keyword suggestions. The suggestion of keywords is very helpful when coming up with ideas for content that will attract good traffic. SEMRush’s dashboard is very user-friendly and provides users with many charts and graphs to help visualize reports. This tool does not offer keyword management, which is something to note. However, there are a number of other bells and whistles that come along with a subscription to SEMRush.

This SEO tool uses Google’s search data to come up with their results. WordStream’s SEO tool allows you to get started with a free trial, but will cost you upwards of $264 a month once you have to pay for the tool. At that price, it’s safe to say this tool is designed for business websites, rather than smaller websites like personal blogs. This tool gives you the ability to select keywords based on your industry, rather than the entire internet. They will also suggest keywords for you to use, so you can choose the best ones possible.

Moz SEOMOZ Keyword Tool offers two different keyword tools for website owners. They have a general tool for website SEO, and they have an SEO business listing tool. Their general tool offers some fairly unique features like help with link building and site audits, as well as the usual features like a competition and popularity analysis. However, SEMRush also offers these same features and is considered a close competitor. The business listing tool is very unique because it helps you get more visibility specifically for your business’ listings (Google My Business, Yelp, Yellow Pages, etc.). You can start out using a free trial with their general SEO tool, but after that is done you will be paying them $179 per month. Their business listing tool is more affordable, starting at $99 a year.

SpyFu offers the ability to manage keywords (grouping, organizing, prioritizing, etc.) with its SEO tool. This is something many other tools lack. Similarly to SEMRush, SpyFu lays out reports in helpful charts with an easy-to-read overview. They also have a project management feature which is very unique and helps users stay organized. A large part of the SpyFu tool is that you can look at how your competitors are doing with their search result rankings and even check their backlinks. SpyFu’s cheapest plan is just $33, which is a great deal.

KWFinder is a name that is often mentioned in the discussion of SEO keyword tools, and for a good reason. It has been referred to as the go-to premium SEO research tool by review sites. This tool is one of the most user-friendly SEO tools out there, making it perfect for beginners. You are able to perform localized keyword searches, look at profitable keywords, and even organize keywords on a list. However, it does not have as many advanced features as other tools on this list. Their plans range from $49 to $129 depending on how many users you would like to have access.

SEMScoop keyword researchThis keyword tool has a free option that provides 50 keyword results with a difficulty and competition analysis. Their different subscriptions range from $9 to $47, making SEMScoop one of the most affordable tools on this list. These small prices are worth it considering they have many different features that over 35,000 clients enjoy. One of their unique features includes analyzing keywords for specific areas. This is great if you run a business and are trying to rank well in your particular area. Another feature offered with SEMScoop is the recommended content length report. You may know that Google considers content length when they are ranking their search results, so this feature is incredibly helpful.

The features mentioned above are just the highlights of each tool, and it’s important to note that these tools have more features than the ones we list here. If you are interested in more in-depth information about each tool, please click on the links included throughout this blog post.

If you have any questions about what you should be looking for in an SEO keyword research tool, feel free to reach out to us by filling out the form below. We would love to set up a time to speak with you and answer any questions you may have.

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