3 Keys To A Stronger Market Presence That You Can Get Right Now - Michael McVinney
Contact Michael McVinney, a NY licensed Real Estate Broker. Michael McVinney is also licensed in PA.
Bemus Point NY condos for sale,Ashville NY condos for sale,Lakewood NY condos for sale,Mayville NY condos for sale,Jamestown NY condos for sale,Falconer NY condos for sale,Ellicotville NY condos for sale,Fredonia NY condos for sale,Chautauqua NY condos for sale,Lakefront condos for sale,Bemus Point NY fsbo,Ashville NY fsbo,Lakewood NY fsbo,Mayville NY fsbo,Jamestown NY fsbo,Falconer NY fsbo,Ellicotville NY fsbo,Fredonia NY fsbo,Chautauqua NY fsbo,Lakefront fsbo,Bemus Point NY home for sale,Ashville NY home for sale,Lakewood NY home for sale,Mayville NY home for sale,Jamestown NY home for sale,Falconer NY home for sale,Ellicotville NY home for sale,Fredonia NY home for sale,Chautauqua NY home for sale,Lakefront home for sale,Bemus Point NY real estate license,Ashville NY real estate license,Lakewood NY real estate license,Mayville NY real estate license,Jamestown NY real estate license,Falconer NY real estate license,Ellicotville NY real estate license,Fredonia NY real estate license,Chautauqua NY real estate license,Lakefront real estate license,Bemus Point NY real estate agent,Ashville NY real estate agent,Lakewood NY real estate agent,Mayville NY real estate agent,Jamestown NY real estate agent,Falconer NY real estate agent,Ellicotville NY real estate agent,Fredonia NY real estate agent,Chautauqua NY real estate agent,Lakefront real estate agent,Bemus Point NY realty,Ashville NY realty,Lakewood NY realty,Mayville NY realty,Jamestown NY realty,Falconer NY realty,Ellicotville NY realty,Fredonia NY realty,Chautauqua NY realty,Lakefront realty,Bemus Point NY for sale,Ashville NY for sale,Lakewood NY for sale,Mayville NY for sale,Jamestown NY for sale,Falconer NY for sale,Ellicotville NY for sale,Fredonia NY for sale,Chautauqua NY for sale,Lakefront for sale,Bemus Point NY homes for sale by owner,Ashville NY homes for sale by owner,Lakewood NY homes for sale by owner,Mayville NY homes for sale by owner,Jamestown NY homes for sale by owner,Falconer NY homes for sale by owner,Ellicotville NY homes for sale by owner,Fredonia NY homes for sale by owner,Chautauqua NY homes for sale by owner,Lakefront homes for sale by owner,Bemus Point NY foreclosed homes,Ashville NY foreclosed homes,Lakewood NY foreclosed homes,Mayville NY foreclosed homes,Jamestown NY foreclosed homes,Falconer NY foreclosed homes,Ellicotville NY foreclosed homes,Fredonia NY foreclosed homes,Chautauqua NY foreclosed homes,Lakefront foreclosed homes,Bemus Point NY real estate school,Ashville NY real estate school,Lakewood NY real estate school,Mayville NY real estate school,Jamestown NY real estate school,Falconer NY real estate school,Ellicotville NY real estate school,Fredonia NY real estate school,Chautauqua NY real estate school,Lakefront real estate school,Bemus Point NY mls listing,Ashville NY mls listing,Lakewood NY mls listing,Mayville NY mls listing,Jamestown NY mls listing,Falconer NY mls listing,Ellicotville NY mls listing,Fredonia NY mls listing,Chautauqua NY mls listing,Lakefront mls listing,Bemus Point NY buying a house,Ashville NY buying a house,Lakewood NY buying a house,Mayville NY buying a house,Jamestown NY buying a house,Falconer NY buying a house,Ellicotville NY buying a house,Fredonia NY buying a house,Chautauqua NY buying a house,Lakefront buying a house,Bemus Point NY townhomes for sale,Ashville NY townhomes for sale,Lakewood NY townhomes for sale,Mayville NY townhomes for sale,Jamestown NY townhomes for sale,Falconer NY townhomes for sale,Ellicotville NY townhomes for sale,Fredonia NY townhomes for sale,Chautauqua NY townhomes for sale,Lakefront townhomes for sale,Bemus Point NY homesearch,Ashville NY homesearch,Lakewood NY homesearch,Mayville NY homesearch,Jamestown NY homesearch,Falconer NY homesearch,Ellicotville NY homesearch,Fredonia NY homesearch,Chautauqua NY homesearch,Lakefront homesearch,Bemus Point NY houses for sale by owner,Ashville NY houses for sale by owner,Lakewood NY houses for sale by owner,Mayville NY houses for sale by owner,Jamestown NY houses for sale by owner,Falconer NY houses for sale by owner,Ellicotville NY houses for sale by owner,Fredonia NY houses for sale by owner,Chautauqua NY houses for sale by owner,Lakefront houses for sale by owner, contact Michael McVinney, Real Estate Broker Michael McVinney, NY Real Estate Broker, NY Real Estate Agent, NY Realtor, Michael McVinney
18049
post-template-default,single,single-post,postid-18049,single-format-standard,bridge-core-1.0.6,ajax_fade,page_not_loaded,,qode-title-hidden,side_area_uncovered_from_content,qode-child-theme-ver-1.0.0,qode-theme-ver-18.2,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

3 Keys To A Stronger Market Presence That You Can Get Right Now

This post originally appeared on tBL Marketplace Partner member  The Massimo Group Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.

What’s the secret to successful commercial real estate marketing? Find out how market leaders secure their target audience here.

In this article:

  1. Establishing Market Presence
  2. Why Commercial Real Estate Marketing & Sales Need to Work Hand-in-Hand
  3. Maintaining a Strong Presence in the Commercial Real Estate Market
  4. Getting the Biggest Market Share By Focusing On Specific Target Markets
  5. Principles of Business Success

The Secret to a Succesful Commercial Real Estate Marketing

Establishing Market Presence

In one of our previous posts, “The 7 Success Secrets of Market Leaders,” we identified 7 characteristics exhibited by market leaders. Knowing how you compare to these best practices will help you grow your business.

In the previous post, we addressed the fourth of these seven characteristics: all market leaders optimize their time.

The fifth characteristic that all market leaders share is they maintain their market presence.

How do they do this? They focus on three target markets.

Why Commercial Real Estate Marketing & Sales Need to Work Hand-in-Hand

Market leaders are experts in their respective CRE discipline, and they broadcast this expertise to become thought leaders. More so, clients and prospects recognize market leaders’ names, understand what they do, and come to them when they have a need or question.

Through maintaining this market presence and position of a thought leader, market leaders enjoy more referrals, win more competitive opportunities, and are often sourced by the press for quotes and opinions.

Market leaders also recognize that they must continually adjust to maintain their “top of mind” position.

Maintaining a Strong Presence in the Commercial Real Estate Market

businessman using smartphone smiling | Keys to a Stronger Market Presence That You Can Get Right Now

Real estate professional networking

Nowadays, new technologies have made it easier for any commercial real estate professional to create a strong presence in the marketplace. Yet, this is generally limited to digital efforts such as blogs, LinkedIn, and Twitter, to name a few.

Nevertheless, having a strong online presence ensures recognition to potential customers in the local scene as well as in the global market. Moreover, digital marketing has made the commercial real estate industry more enticing and competitive.

Market leaders understand that to be truly recognized as a thought leader and as a resource in their local market, they also need to perform, to find, win, and consummate opportunities for their clients.

Being a market leader and maintaining a dominant market presence is a combination of being both a thought leader and having significant transaction success.

Acquiring certain years’ experience in commercial real estate certainly helps. Couple that with constant updates and a clear focus on specific target markets and you’re on your way to becoming a market leader in this industry.

RELATED: 9 Ways To Sell On The Internet

Getting the Biggest Market Share By Focusing On Specific Target Markets

There are a lot of commercial real estate marketing techniques you need to learn about, but for now, let’s start with the three target markets that you should focus on.

Market leaders in commercial real estate need to be assertive and goal-oriented. They must give extra effort to look for new business opportunities. That includes knowing where exactly to look for potential customers or identifying the focal targets.

Market leaders maintain their dominant market presence by focusing on three target markets. These include:

1. Clients/Prospects

As noted in the last blog of our Market Leader series, market leaders proactively allocate time to be in front of clients and prospects consistently.

Market leaders create targeted prospecting campaigns for potential clients and engagement/maintenance campaigns for their inactive and active clients. Their continual presence in front of these two segments cements their position as the resource to turn to when a need arises.

They also recognize their strengths and weaknesses when allocating time for prospects or potential customers. Market leaders will spend the majority of their time in coming up with marketing plans for individuals interested in purchasing commercial properties.

2. Top 100

Market leaders implement a targeted and consistent marketing campaign, including personal, physical, and digital efforts specifically for their Top 100 market influencers. Your Top 100 is the one hundred people that have the greatest impact on your personal success.

These influencers may come from various marketing efforts. They could be from creating networking connections, online marketing efforts, and other means.

Market leaders don’t worry if they may not have a current relationship with several of the people in the segment. What matters is that all of the people in this segment will get to know the market leader.

This is a simple but often misunderstood concept.

Your success is not based on who you know, but more importantly, who knows you.

3. Acquaintances

Market leaders understand their name recognition, no matter how vague or limited, is essential to their success. As such, they share information on channels which have the widest and most diverse distribution.

Whether this is a speech, an article, a blog, a radio show, or other mass-produced venues, acquaintances have far greater personal, trusted relationships with mass-produce dents than the market leader. That is, at least until the acquaintance shares the market leader’s content with these potential clients.

One of the most effective marketing strategies is word-of-mouth marketing. A satisfied client may share his or her commercial real estate dealing experience with one or two acquaintances.

This establishes name recognition, reaching more potential clients. This happens even without direct contact with the company’s marketing efforts.

Principles of Business Success

Market leaders understand the most basic principles of business success. Regardless if you are a commercial real estate broker, mortgage broker, property manager, or if you are a baker, a dry cleaner operator, a tire salesman, there is nothing more impactful to your business than sales and marketing.

Market leaders maintain their dominant market positions because they focus their and their team’s efforts on these two success drivers.

At the Massimo Group, we have worked with our market leader clients in creating customized plans and approaches. This allows them to attain and maintain a top of mind position with the key influencers in their respective markets.

If you would like to speak with someone at The Massimo Group about how we can work with you to build your plan for greater success, contact us today.

Do you know the difference between cold calling and campaign-based, targeted prospecting? The difference is huge. In this 3-part Mini-Course Rod will take you through the exact pieces needed to create a prospecting campaign that will: target your ideal prospects, warm them up before the call, and give you the best chance to win their business! You can watch the mini-course here.

Up Next: The 3 Most Important Elements Of Your CRE Online Marketing Strategy

Cold Calling VS Campaign-Based Targeted Prospecting. FREE 3-Part Mini Course! Take Me To The Recordings!

Step #5 to being a market leader is maintaining your market presence. Download the other Success Secrets of Market Leaders below:

7 Success Secrets of Market Leaders

Editor’s Note: This post was originally published on July 16, 2015, and has been updated for quality and relevancy.

3 Keys To A Stronger Market Presence That You Can Get Right Now

4.6 (92%) 25 votes

RSS Feed provided by theBrokerList Blog – theBrokerList for commercial real estate brokers (cre) and 3 Keys To A Stronger Market Presence That You Can Get Right Now was written by Rod Santomassimo.